Job Vacancy > Trade Marketing and Activations Coordinator
Location > Dar Es Salaam
Position Type > Full Time
Organization Type > Company
Application Deadline: 15 Oct 2016
Trade Marketing and Activations Coordinator POSITION DESCRIPTION:
Position Details: Trade Marketing and Activations Coordinator
Location: Dar Es Salaam, Tanzania
Reports To: Area Manager - Tanzania
Department : Marketing
Hours of Work: 8:30am to 5:30pm and overtime when required
Direct Reports: None
Location: Tanzania, Dar Es Salaam
Main Purpose of the Role
The Trade Marketing and Activations Coordinator is responsible for the enhancing of the premium positioning of the company portfolio by maximising brand Presence, Visibility and Activations with in the region, as well for planning, coordinating and facilitating all promotions and events.
The Trade Marketing and Activations Coordinator is the direct liaison to the sales department on matters POS, branding and execution.
Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating and executing initiatives that build brand value and achieve volume and profitability objectives
Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
Building strong awareness and analysis of market trends (consumer, economic, political insight). Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
Identifying and negotiating key brand visibility opportunities across the market
Supporting the sales team by facilitating product training, developing tailored made programs and promotions and providing operational support in the execution of Trade Marketing activities
Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments
Schedule and share a dynamic calendar that ties in activities in a chronological manner
Rationalising, compiling and procure items required for all activations and events.
Stock management of POS items both in the warehouse and marketing store.
Liaising with parties on the production and prompt delivery of promotional inputs.
Briefing and managing agency deliverables as specified
Recruiting and vetting promotional staff through relevant agencies
Briefing and training of promotional staff prior to activations
Attend and supervise events to ensure they are conducted as planned.
Promptly report on execution of events and constantly update on staggered promotions
Research, compile and report regular reports on competitor activities
Specific Administrative Duties
Draw up event/promotion-specific briefs and budgets.
Manage and update a POS database and stock control – General supervision of the marketing store.
Compile, facilitate processing and filing of pre & Post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries, invoices e.t.c
Ensure cordial relationships with service providers / suppliers.
Bachelor’s degree in a relevant field.
One (1) years’ experience in events and/or marketing
Verbal and written communication skills.
Excellent planning and organising skills.
Strong influencing and negotiation skills
Strong IT skills (Microsoft Office, especially Excel)
Ability to work under pressure
Results orientated and innovative thinker
A valid driver’s license.
Willingness and ability to work in the evenings, nights, week-ends when necessary
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